Monday, October 20, 2008

Content is King

Alex Jefferies, senior research associate at Aberdeen Group, explains the ‘why’ behind wikis:

“The guiding philosophy behind a wiki is really quite simple: content is king. In other words, the benefit derived from an enterprise wiki depends greatly on the amount of information contributed by users."
The most successful organizations are the ones who are able to spark a high degree of employee adoption. The result of such adoption ranges from a dynamic glossary of company-specific terminology to a forum for new employee ideas. In fact, many organizations are using wikis as a training platform, one where they can centralize FAQs and best practices for use in the onboarding process. The multitude of uses has led the majority (59%) of best-in-class companies to either leverage, or plan to leverage, internal wikis.”

The key findings of Alex’s recent Sales 2.0 report show a correlation between companies that utilize wikis as part of a sales program and improving sales. But what we also know is that a wiki is only as valuable as the content employees put in there.

Not sure what to put on your corporate wiki? According to Stewart Mader, wiki consultant and blogger, “A wiki can be especially useful for commonly needed information, like FAQ, guidelines, HR or purchasing policies.” He gives more details in a recent article.

So go forth and populate your company’s wiki!

No comments: