Thursday, January 29, 2009

The Recession-Ready Wiki

Last week, I co-hosted a webinar with Aberdeen. The title of the presentation was: The Recession-Ready Wiki: Surviving the Economic Storm through Sales Collaboration and Knowledge Management. It is now available as a replay link on the eTouch site.

At its base form, it was a discussion about how Enterprise 2.0 collaboration and knowledge management tools can benefit sales organizations in selling more effectively in these challenging times. The statistics and findings presented by Alex Jefferies, senior research associate at Aberdeen Group, were pulled from two recent reports he published – Sales 2.0: Social Media for Knowledge Management and Sales Collaboration published September 2008, and Sales Intelligence: The Secret to Sales Nirvana, which he will publish at the end of January.

Alex says: “The recent challenges in the economic landscape have necessitated the urgent search for tools that immediately and effectively deliver a positive return on investments. Enterprise 2.0 tools present an evolutionary approach to improve the efficiency of processes and productivity of your workforce in these times.”

In his presentation, Alex pointed out that in these difficult economic times, there’s an increased need for better and more accessible sales intelligence and that companies can stay ahead by worker smarter, not necessarily harder. These are two driving forces behind the movement towards the use of wikis in the enterprise.

He also spent some time talking about what the best-in-class, or most successful companies in their fields, are doing and how they’re differentiating themselves in the market. More often than not, this includes embracing new technologies like enterprise wikis to push forward.

The webinar provides a lot of useful information, and I recommend you listen to it. You can also download the Sales 2.0 report. It’s worth the time. And if you have any questions about it, contact me.

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