Friday, May 29, 2009

A World of Wikis

Late last week, I was putting the finishing touches on speaking proposals for the Web 2.0 Expo NYC and was brainstorming ideas around 'the world is a wiki.' And then I read about Frost & Sullivan's new report, and I realized 'the world wants a wiki!'

Frost & Sullivan recently published Web 2.0 Technologies in the Recession-hit Europe as a Solution for Small and Medium Businesses.

Research Analyst Iwona Petruczynik said: "In Europe, there is a common misconception that a true deliverable is measured in how many kilograms of paper one produces and hands over to a client. This belief is hindering the adoption of Web 2.0 solutions, as more end products are being delivered in the form of a wiki or a blog."

However, businesses are seeking new ways to stay productive while significantly cutting costs with the help of Web 2.0 solutions, according to the press release. "From lower-cost versions of enterprise applications, to utilising cloud computing, 'crowd sourcing' business owners are taking advantage of what Web 2.0 has to offer."

As they well should.

It's a cry being heard 'round the world: we're cutting back, but be more productive. Yikes! A scary proposition. But that's the magic of innovative technological solutions. They remedy the problem.

Petruczynik explains: "Web 2.0 solutions may be part of the cure for the recessionary headache that many European businesses are now experiencing; social networking sites, wikis, and blogs are just some of the more well-known examples of Web 2.0 technologies that can play an important role here. These solutions are becoming more prevalent in the European small and medium businesses (SMBs) arena, especially at a time like this, when workers are being forced to do more with less."

I echo that thought without reservation.

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