Wednesday, September 3, 2008

"Enterprise Social Networking is Inevitable"

Wainhouse Research recently released Volume 1 of The Enterprise Social Networking Landscape report. The basis of the findings? Enterprise social networking is inevitable. It's a $200 million market with some well-established players, as well as a number of small start-ups.

Researcher David Dines
wrote about it on his Enterprise Social Networking blog. He purports that, just like email and instant messaging, employees are going to use social networking tools, no matter what, "so management might as well give them the tools, so they have some input." Dines predicts the business will be $2 billion in 5 years, growing at a rate of approximately 40% annually.

In the executive summary viewable at, it says: "SN [social networking] has core functionality that enables companies to streamline internal business processes like collaboration, data capture, data search and finding experts. Additionally, SN can enhance external communications by providing more avenues and a higher level of interaction with customers, partners and shareholders."

I like the tune they are singing in this report. Dines is reporting on benefits of enterprise SN tools that we've been shouting about from the rooftops for years. (What? You didn't hear us?! Sorry, we'll shout louder!)

In fact, if you read up about tools like enterprise wikis, the reported advantages are consistent across industry and geographical lines. Forward-thinking companies around the world are benefiting every day from improved collaboration and knowledge management. If you ask me, every other company is just missing the boat.

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